Hay Festival

I spent 6 days at Hay Literature Festival with the TikTok UK team.

We were on duty each day with TikTok, grabbing content here and there, going book shopping and interacting with authors and artists at the festival.

The content we made has racked up millions of views and given the younger viewership on TikTok, we’ve showcased Hay to a new generation of potential festival goers.

I also participated in 3 different events at Hay:

  • interviewing author Moses McKenzie live on stage

  • participating in the Inside #BookTok panel

  • speaking at The Big Sporting Read

The festival was immense fun and I enjoyed the variety of the work and the topics discussed. I’ve shied away from sport for a short while but it was a pleasure to be back around athletes and talking sport in a literary context.


WorkBen Mercercontent collaboration